Current State of MarTech

In this edition:

1. Is MarTech complex or complicated?
2. How do we explain MarTech to multiple audiences and stakeholders?
3. What's the Zachman Framework, and how to use it in MarTech?

In this edition:

1. What is a CDP?
2. What’s the background of CDPs, and what has been their evolution?
3. What makes CDPs relevant as a component in an enterprise MarTech ecosystem?
4. How to determine the need for a CDP?
5. What’s the best approach to onboard a CDP into an enterprise MarTech ecosystem?
6. And much more

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In this edition:

1. (De) Composable Architecture
2. Wallet Marketing?
3. Marketing Automation vs. Digital Marketing vs Email Automation

In this edition:

1. Adopting a MACH Philosophy in MarTech: A Comprehensive Approach
2. Data Systems: The Foundation of MarTech
3. Systems of Insights: Gaining a Competitive Edge
4. Systems of Integration: Bridging the Gaps
5. Systems of Record: Ensuring Data Integrity
6. Systems of Experience: Enhancing Customer Engagement
7. Potential drawbacks of MACH in MarTech
8. And more!

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In this edition, we do a deep dive into one Big Topic: CDPs, CEPs, and DMPs!

1. We talk about:What are CDPs, CEPs, and DMPs?
2. Why are CDPs, CEPs, and DMPs important?
3. Where and When do CDPs, CEPs, and DMPs come into play?
4. Who needs these technologies anyway?
5. How do CDPs, CEPs, and DMPs work together?
6. CDPs, CEPs, DMPs, and The Concept of the Engagement Fabric

In this edition:

1. The advantage of being tech debt free in MarTech
2. The CMTO: C for Customer
3. Business Case: From step-based to engagement-led
4. A MarTech career: what's a realistic path in 2023?
5. CX meets EA — The gaps aren't addressed.
6. The MarTech KPIs
7. Marketing Automation vs. RTIM
8. And more!

In this edition:

1. The Underutilization misconception
2. MarTech for SMB: Case Study
3. The Enterprise Architect in the world of SaaS MarTech
4. A Composable MarTech use case: RTIM & RTDXP
5. The CMTO
6. Read the paper: The Customer Engagement Stack and the Engagement Fabric
7. Macro MarTech
8. More tools for the experts.

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In this edition:

1. Learning MarTech?
2. What’s the role of real-time data in Customer Engagement?
3. How do you go from step-based marketing and supporting architectures to an engagement-led always-on engine?
4. Composable MarTech: Background, reality, and future?
5. Read the paper: The Customer Engagement Stack and the Engagement Fabric
6. Macro MarTech
7. More tools for the experts.
8. And more.

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In this edition:

1. What are the specific gaps in the MarTech industry that are causing dysfunction in organizations?
2. How do businesses, vendors, practitioners, and academia define MarTech differently?
3. What are some examples of critical thinking that can help overcome the current hurdles in MarTech?