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MarTech Glossary
The most comprehensive list of MarTech definitions, concepts, terms, and acronyms compiled in one place and explained in practical terms.
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P
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W
X
Y
Z
A-B
Algorithm
API-First
Ad Inventory
Big Data
Ad Rotation
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Decisioning
Customer Engagement
Campaign
Cost Per Acquisition (CPA)
Digital Asset Management (DAM)
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C-D
E-F
Ebook
Exit Intent Pop-up
Engagement Rate
Frequency Cap
Experience Management (XM)
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General Data Protection Regulation - GDPR
GTM
Gamification
Google Analytics
Hashtag
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G-H
I-J
Inbound Marketing
Influencer Marketing
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Lead Generation
Key Performance Indicator (KPI)
Landing Page
Lead Nurturing
Lifetime Value (LTV)
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K-L
M-N
Native Advertising
Marketing Qualified Lead (MQL)
Marketing Mix
Mobile Optimization
Micro-Moment
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Open Rate
Outbound Marketing
Public Relations (PR)
Opt-In
Pay-per-Click (PPC)
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O-P
Q-R
Reach
QR Code
ROI (Return on Investment)
RSS (Really Simple Syndication)
Qualitative Data
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Structured Query Language (SQL)
Top of Funnel (ToFu)
Sales Funnel
Split Testing
Social Media Marketing (SMM)
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S-T
U-V
Virtual Event
Unique Selling Proposition (USP)
Visual Content
User Testing
User Experience (UX)
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White Paper
Workflow
Webinar
WYSIWYG
Widget
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W-X
Y-Z
Year-Over-Year (YoY)
Zero-Party Data
Z-score
Yandex
Zero Click Search
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All MarTech Terms
ABM
Above the Fold
A/B Testing
Ad Exchange
Ad Inventory
Ad Network
Ad Retargeting
Ad Rotation
Ad Server
Ad Viewability
Affiliate Marketing
Agile Marketing
AI (Artificial Intelligence)
Algorithm
API (Application Programming Interface)
API-First
Attribution
Augmented Reality (AR)
B2C
Banner Ad
Behavioral Data
Big Data
Call-to-Action (CTA)
Campaign
CDP
Chatbot
Click-Through Rate (CTR)
CMS
Content Marketing
Conversion Rate
Cookie
Cost Per Acquisition (CPA)
CPC
CPM
Customer Acquisition Cost
Customer Engagement
Customer Relationship Management (CRM)
Customer Segmentation
Data Management Platform (DMP)
Decisioning
Digital Asset Management (DAM)
Digital Marketing
DSP
Dynamic Content
Ebook
Email Marketing
End-of-Day
Engagement Rate
Enterprise Marketing Technology
ESP
Exit Intent Pop-up
Experience Management (XM)
First-Party Data
Frequency Cap
Gamification
General Data Protection Regulation - GDPR
Geotargeting
Google Analytics
GTM
Hashtag
Header Bidding
Heatmap
Inbound Marketing
Influencer Marketing
Key Performance Indicator (KPI)
Keyword
Landing Page
Lead Generation
Lead Magnet
Lead Nurturing
Lifetime Value (LTV)
Lookalike Audience
Marketing Automation
Marketing Funnel
Marketing Mix
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