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MarTech Glossary
The most comprehensive list of MarTech definitions, concepts, terms, and acronyms compiled in one place and explained in practical terms.
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X
Y
Z
A-B
Ad Retargeting
Above the Fold
A/B Testing
Ad Network
ABM
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Customer Engagement
Campaign
Cost Per Acquisition (CPA)
Digital Asset Management (DAM)
Content Marketing
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C-D
E-F
First-Party Data
End-of-Day
Email Marketing
Enterprise Marketing Technology
ESP
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General Data Protection Regulation - GDPR
GTM
Gamification
Google Analytics
Hashtag
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G-H
I-J
Inbound Marketing
Influencer Marketing
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Lookalike Audience
Keyword
Lead Magnet
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K-L
M-N
Native Advertising
Marketing Qualified Lead (MQL)
Marketing Mix
Mobile Optimization
Micro-Moment
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Open Rate
Outbound Marketing
Public Relations (PR)
Opt-In
Pay-per-Click (PPC)
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O-P
Q-R
Reach
QR Code
ROI (Return on Investment)
RSS (Really Simple Syndication)
Qualitative Data
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Structured Query Language (SQL)
Top of Funnel (ToFu)
Sales Funnel
Split Testing
Social Media Marketing (SMM)
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S-T
U-V
Virtual Event
Unique Selling Proposition (USP)
Visual Content
User Testing
User Experience (UX)
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White Paper
Workflow
Webinar
WYSIWYG
Widget
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W-X
Y-Z
Year-Over-Year (YoY)
Zero-Party Data
Z-score
Yandex
Zero Click Search
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All MarTech Terms
A/B Testing
ABM
AI (Artificial Intelligence)
API (Application Programming Interface)
API-First
Above the Fold
Ad Exchange
Ad Inventory
Ad Network
Ad Retargeting
Ad Rotation
Ad Server
Ad Viewability
Affiliate Marketing
Agile Marketing
Algorithm
Attribution
Augmented Reality (AR)
B2C
Banner Ad
Behavioral Data
Big Data
CDP
CMS
CPC
CPM
Call-to-Action (CTA)
Campaign
Chatbot
Click-Through Rate (CTR)
Content Marketing
Conversion Rate
Cookie
Cost Per Acquisition (CPA)
Customer Acquisition Cost
Customer Engagement
Customer Relationship Management (CRM)
Customer Segmentation
DSP
Data Management Platform (DMP)
Digital Asset Management (DAM)
Digital Marketing
Dynamic Content
ESP
Ebook
Email Marketing
End-of-Day
Engagement Rate
Enterprise Marketing Technology
Exit Intent Pop-up
Experience Management (XM)
First-Party Data
Frequency Cap
GTM
Gamification
General Data Protection Regulation - GDPR
Geotargeting
Google Analytics
Hashtag
Header Bidding
Heatmap
Inbound Marketing
Influencer Marketing
Key Performance Indicator (KPI)
Keyword
Landing Page
Lead Generation
Lead Magnet
Lead Nurturing
Lifetime Value (LTV)
Lookalike Audience
MarTech
Marketing Automation
Marketing Funnel
Marketing Mix
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