SIGN UP
ACCOUNT
Profile
Logout
LOGIN
CONTACT
ABOUT
Explore
Resources
Blog
Glossary
Newsletter
MarTech Glossary
The most comprehensive list of MarTech definitions, concepts, terms, and acronyms compiled in one place and explained in practical terms.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A-B
Ad Retargeting
Above the Fold
A/B Testing
Ad Network
ABM
Find more terms
Digital Marketing
Data Management Platform (DMP)
Customer Acquisition Cost
Customer Relationship Management (CRM)
Customer Segmentation
Find more terms
C-D
E-F
Ebook
Exit Intent Pop-up
Engagement Rate
Frequency Cap
Experience Management (XM)
Find more terms
General Data Protection Regulation - GDPR
GTM
Gamification
Google Analytics
Hashtag
Find more terms
G-H
I-J
Inbound Marketing
Influencer Marketing
Find more terms
Lead Generation
Key Performance Indicator (KPI)
Landing Page
Lead Nurturing
Lifetime Value (LTV)
Find more terms
K-L
M-N
Native Advertising
Marketing Qualified Lead (MQL)
Marketing Mix
Mobile Optimization
Micro-Moment
Find more terms
People Also Ask (PAA)
Omnichannel Marketing
Organic Reach
Paid Search
Programmatic Advertising
Find more terms
O-P
Q-R
Reach
QR Code
ROI (Return on Investment)
RSS (Really Simple Syndication)
Qualitative Data
Find more terms
Structured Query Language (SQL)
Top of Funnel (ToFu)
Sales Funnel
Split Testing
Social Media Marketing (SMM)
Find more terms
S-T
U-V
Virtual Event
Unique Selling Proposition (USP)
Visual Content
User Testing
User Experience (UX)
Find more terms
White Paper
Workflow
Webinar
WYSIWYG
Widget
Find more terms
W-X
Y-Z
Year-Over-Year (YoY)
Zero-Party Data
Z-score
Yandex
Zero Click Search
Find more terms
All MarTech Terms
A/B Testing
ABM
AI (Artificial Intelligence)
API (Application Programming Interface)
API-First
Above the Fold
Ad Exchange
Ad Inventory
Ad Network
Ad Retargeting
Ad Rotation
Ad Server
Ad Viewability
Affiliate Marketing
Agile Marketing
Algorithm
Attribution
Augmented Reality (AR)
B2C
Banner Ad
Behavioral Data
Big Data
CDP
CMS
CPC
CPM
Call-to-Action (CTA)
Campaign
Chatbot
Click-Through Rate (CTR)
Content Marketing
Conversion Rate
Cookie
Cost Per Acquisition (CPA)
Customer Acquisition Cost
Customer Engagement
Customer Relationship Management (CRM)
Customer Segmentation
DSP
Data Management Platform (DMP)
Digital Asset Management (DAM)
Digital Marketing
Dynamic Content
ESP
Ebook
Email Marketing
End-of-Day
Engagement Rate
Enterprise Marketing Technology
Exit Intent Pop-up
Experience Management (XM)
First-Party Data
Frequency Cap
GTM
Gamification
General Data Protection Regulation - GDPR
Geotargeting
Google Analytics
Hashtag
Header Bidding
Heatmap
Inbound Marketing
Influencer Marketing
Key Performance Indicator (KPI)
Keyword
Landing Page
Lead Generation
Lead Magnet
Lead Nurturing
Lifetime Value (LTV)
Lookalike Audience
MarTech
Marketing Automation
Marketing Funnel
Marketing Mix
Next
Join companies and professionals around the world that work at the convergence of CX, Marketing, Technology and Data.
SIGN UP NOW
