Enterprise MarTech Technology Capabilities Map

April 21, 2023

This template is a concentric view of modern martech capabilities and how they interact and overlay on top of existing ecosystems.

Using this template, experts can envision future state architectures but also create feasible roadmaps for capabilities acquisitions.

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Henry Hernandez-Reveron

Henry is an enterprise architect specialising in marketing technology architecture in large-scale and complex ecosystems. He researches the MarTech industry for emerging trends and proposes best practices to help organisations align their martech capabilities with their business strategies.