April 10, 2023
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As presented in the Marketing Live conference in Sydney 2023. This pack contains the overview of an engagement-led technology architecture and the capabilities to future-proof your MarTech architecture.
The main topics found in this presentation:
- -The concept of the Information Fabric of Customer Engagement
- The capabilities required to future-proof your architecture
- How to assess your maturity level
- How to evolve your current architecture
- How to scale your approach
- The main components of the MarTech of Tomorrow