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MarTech Glossary
The most comprehensive list of MarTech definitions, concepts, terms, and acronyms compiled in one place and explained in practical terms.
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W
X
Y
Z
A-B
Ad Retargeting
Above the Fold
A/B Testing
Ad Network
ABM
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Customer Engagement
Campaign
Cost Per Acquisition (CPA)
Digital Asset Management (DAM)
Content Marketing
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C-D
E-F
Ebook
Exit Intent Pop-up
Engagement Rate
Frequency Cap
Experience Management (XM)
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General Data Protection Regulation - GDPR
GTM
Gamification
Google Analytics
Hashtag
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G-H
I-J
Inbound Marketing
Influencer Marketing
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Lead Generation
Key Performance Indicator (KPI)
Landing Page
Lead Nurturing
Lifetime Value (LTV)
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K-L
M-N
Native Advertising
Marketing Qualified Lead (MQL)
Marketing Mix
Mobile Optimization
Micro-Moment
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Open Rate
Outbound Marketing
Public Relations (PR)
Opt-In
Pay-per-Click (PPC)
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O-P
Q-R
Reach
QR Code
ROI (Return on Investment)
RSS (Really Simple Syndication)
Qualitative Data
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Structured Query Language (SQL)
Top of Funnel (ToFu)
Sales Funnel
Split Testing
Social Media Marketing (SMM)
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S-T
U-V
User-Generated Content (UGC)
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White Paper
Workflow
Webinar
WYSIWYG
Widget
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W-X
Y-Z
Year-Over-Year (YoY)
Zero-Party Data
Z-score
Yandex
Zero Click Search
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All MarTech Terms
Marketing Qualified Lead (MQL)
Marketing Technology Architcture
Micro-Influencer
Micro-Moment
Mobile Optimization
Multichannel Marketing
Native Advertising
Net Promoter Score (NPS)
Omnichannel Marketing
Open Rate
Opt-In
Organic Reach
Outbound Marketing
Paid Search
Pay-per-Click (PPC)
People Also Ask (PAA)
Programmatic Advertising
Public Relations (PR)
QR Code
Qualitative Data
ROI (Return on Investment)
RSS (Really Simple Syndication)
Reach
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
SaaS (Software as a Service)
Sales Funnel
Search Engine Marketing (SEM)
Service Level Agreement
Simple Mail Transfer Protocol - SMTP
Social Listening
Social Media Marketing (SMM)
Social Proof
Social Selling
Soft Launch
Split Testing
Squeeze Page
Structured Query Language (SQL)
Targeting
Time on Page
Top of Funnel (ToFu)
Touchpoint
Unique Selling Proposition (USP)
User Experience (UX)
User Interface
User Journey
User Persona
User Testing
User-Generated Content (UGC)
Video Marketing
Viral Marketing
Virtual Event
Visual Content
WOM
WYSIWYG
Web Analytics
Webinar
Website Optimization
Website Personalization
White Paper
Widget
Wireframe
Workflow
XML
XML Sitemap
Yandex
Year-Over-Year (YoY)
Yield Management
Z-score
Zero Click Search
Zero-Party Data
Zip Code Targeting
Zombie Cookie
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