SIGN UP
ACCOUNT
Profile
Logout
LOGIN
CONTACT
ABOUT
Explore
Resources
Blog
Glossary
Newsletter
MarTech Glossary
The most comprehensive list of MarTech definitions, concepts, terms, and acronyms compiled in one place and explained in practical terms.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A-B
Algorithm
API-First
Ad Inventory
Big Data
Ad Rotation
Find more terms
Chatbot
Click-Through Rate (CTR)
CPC
Dynamic Content
CDP
Find more terms
C-D
E-F
Ebook
Exit Intent Pop-up
Engagement Rate
Frequency Cap
Experience Management (XM)
Find more terms
General Data Protection Regulation - GDPR
GTM
Gamification
Google Analytics
Hashtag
Find more terms
G-H
I-J
Inbound Marketing
Influencer Marketing
Find more terms
Lead Generation
Key Performance Indicator (KPI)
Landing Page
Lead Nurturing
Lifetime Value (LTV)
Find more terms
K-L
M-N
Native Advertising
Marketing Qualified Lead (MQL)
Marketing Mix
Mobile Optimization
Micro-Moment
Find more terms
Open Rate
Outbound Marketing
Public Relations (PR)
Opt-In
Pay-per-Click (PPC)
Find more terms
O-P
Q-R
Reach
QR Code
ROI (Return on Investment)
RSS (Really Simple Syndication)
Qualitative Data
Find more terms
Structured Query Language (SQL)
Top of Funnel (ToFu)
Sales Funnel
Split Testing
Social Media Marketing (SMM)
Find more terms
S-T
U-V
Video Marketing
User Interface
User Journey
User Persona
Viral Marketing
Find more terms
White Paper
Workflow
Webinar
WYSIWYG
Widget
Find more terms
W-X
Y-Z
Year-Over-Year (YoY)
Zero-Party Data
Z-score
Yandex
Zero Click Search
Find more terms
All MarTech Terms
Marketing Qualified Lead (MQL)
Marketing Technology Architcture
Micro-Influencer
Micro-Moment
Mobile Optimization
Multichannel Marketing
Native Advertising
Net Promoter Score (NPS)
Omnichannel Marketing
Open Rate
Opt-In
Organic Reach
Outbound Marketing
Paid Search
Pay-per-Click (PPC)
People Also Ask (PAA)
Programmatic Advertising
Public Relations (PR)
QR Code
Qualitative Data
ROI (Return on Investment)
RSS (Really Simple Syndication)
Reach
SEO (Search Engine Optimization)
SERP (Search Engine Results Page)
SaaS (Software as a Service)
Sales Funnel
Search Engine Marketing (SEM)
Service Level Agreement
Simple Mail Transfer Protocol - SMTP
Social Listening
Social Media Marketing (SMM)
Social Proof
Social Selling
Soft Launch
Split Testing
Squeeze Page
Structured Query Language (SQL)
Targeting
Time on Page
Top of Funnel (ToFu)
Touchpoint
Unique Selling Proposition (USP)
User Experience (UX)
User Interface
User Journey
User Persona
User Testing
User-Generated Content (UGC)
Video Marketing
Viral Marketing
Virtual Event
Visual Content
WOM
WYSIWYG
Web Analytics
Webinar
Website Optimization
Website Personalization
White Paper
Widget
Wireframe
Workflow
XML
XML Sitemap
Yandex
Year-Over-Year (YoY)
Yield Management
Z-score
Zero Click Search
Zero-Party Data
Zip Code Targeting
Zombie Cookie
Previous
Join companies and professionals around the world that work at the convergence of CX, Marketing, Technology and Data.
SIGN UP NOW
