MarTech Stories

The Chief Marketing Technology Officer (CMTO) is a strategic role designed to bridge the gap between marketing and technology in today's dynamic business landscape. With skills in customer understanding, marketing strategies, technological capabilities, and operational efficiency, the CMTO aligns marketing and technology goals, fosters collaboration, and drives business growth. The CMTO is not just an option but an imperative for businesses seeking to thrive in the digital era, signifying a move towards a more integrated and successful enterprise.

Composable architecture is the future of marketing technology and operations. It allows businesses to choose and scale best-of-breed solutions that meet their specific needs. Once upon a time, marketing technology meant consolidating everything - from email campaigns to analytics - into one "monolithic" platform or suite. But as technology and business needs advanced, the limitations of these systems were laid bare. Enter the orchestration and composable architecture era: the ability to harmonize various marketing tools, creating a unified and efficient operation.

Get insights into what the Data Architecture conference in Melbourne had in store and what the Panel Discussion: Getting Greater Enterprise-Wide Adoption of Real-Time Data Processing for Variety of Use Cases i.e., AI/ML Predictive Analytics, Notification Systems conversation and insights revealed for the engaged crowd at the Grand Hyatt and moderated by Satya Upadhyaya, June 2023, in Melbourne.

We are at the very beginning of an exponential change coming to our industry, and no matter your MarTech maturity level, what we will face next is not something we can manage only with tools or frameworks built one or two decades ago and probably not even five years ago for that matter.

All technology investments in any company must be justified and throw a positive balance after implementation and operationalization. However, looking at the ROI purely from the increased revenue standpoint could be a misconception similar to the disconnect between the utilization metric and value.

Implementing Martech, considering the rapid-changing nature of modern Marketing and Technology, is vital for the success of this business function.